Lavar Ball, President and CEO of Big Baller Brand (BBB), received a considerable amount of backlash after revealing his intention to focus all product development and marketing on men. The decision was widely ridiculed as offensive to women and gained traction in the echo chambers of social media and on prominent sports talk shows. Responding to rising outrage, Ball and his team have recently announced their intention to release Big Baller Clothing, a line dedicated to women’s fitness and activewear.
In true fashion, Ball claims his brand will rival larger lines like Lululemon and other traditional brand names known for dominating the market place. Ball intends to release the women’s fitness line later this year in Fall 2017. Check out the upcoming brand (BigBallerClothing) and see what the Baller’s have in store for the fall!